Which website structured data should your business approve?
Approve accurate markup for useful pages, not a promised search appearance. Learn which types fit, what validation proves and what evidence a handover should include.
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Search & SEO
Practical guidance on crawlability, useful content and being found online.
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Latest guides
Which pages should your internal linking strategy connect?
Connect pages around your visitors’ next questions. Use this practical review to find unreachable content, improve link labels and assign ongoing ownership.
Read the guide 7 min
Website SEO migration: which URLs should you keep?
Protect useful pages during a redesign with an approved URL ledger, relevant redirects and a launch plan that checks content, search signals and enquiries.
Read the guide 7 min
Plan service page content around fit, scope and proof
Turn customer questions into a usable service-page brief, with clear scope, quotation conditions, relevant evidence and a sensible next step.
Read the guide 7 min
What technical SEO checks should pass before you approve launch?
Approve launch with evidence, not reassurance. Check search access, production URLs, titles, mobile content, redirects and sitemaps, then repeat critical tests after deployment.
Read the guide 8 min
Should you use a canonical URL or redirect a duplicate page?
Keep useful duplicate URLs, redirect retired addresses, and leave genuinely different pages separate. Here is how to make those decisions without overcomplicating SEO.
Read the guide 7 min